Chris Avery is an Arizona man. He loves spending time with his family and talking with his sassy aunt on the phone. For 17 years he struggled with who he truly was and turned to drugs and alcohol. He had a job for 9 long years that wasn't fulfilling. It was time to say, "no more!" After meeting the right people, becoming aware and allowing his greatness to take over, he took the jump forward in his life. He met an amazing girl who became his wife, moved to Utah, and is continuously on the journey to help others live a life of fulfillment.

Chris has mastered destroying old habits and creating new success habits. This has allowed him to unleash the true warrior coach inside. He has been able to build a successful coaching business, run a marathon with zero training and completed a 50 mile ultra marathon in October of 2020 (all while hating running). "CHOOSE YOUR HARD" has become one of his anthems. He knows that when you choose your "hard" you unlock more confidence, belief and greatness!